Google Optimization - what you need to know not to give money for nothing!
It's true. Increasingly more often before an acquisition people search with Google. And rarely go to the first page.
It's true. From thousands of sites competing dozens gather all clients.
A website on the first page Google can bring you clients without advertising in the press, without sales people to fight for meetings without paying rent for a well placed.But only if the search appears on the first page right!
Choose the wrong words and you will see:- The site does not get on the first page (the competition is too strong)- It's on the first page but not visitors (an expression frequently used searches)- It's on the first page has visitors but they leave immediately (they were misled)- It's on the first page has visitors who spend more time on the site but do not buy (or are in a stage of information / assessment or no money)
Let's take them one by one.
1. The site does not get on the first page: market and competition on Google.
Each search term used to define a market.
Application is represented by people who use the search expression that, and is focused on the first page. Increasingly more often, if you will not find among the results, searchers change the search term.
The offer consists of the sites listed on the first page. Force competitors to optimize the quality is on their site.In a process optimization Google market size report / Competition force depends on the choice of search expression.
2. The site is on the first page but not visited: language clients.
Most business owners think they know what words and phrases they use to search their clients. But rarely a guild jargon language coincides with clients. Those working in the furniture industry frequently use the word "furniture". Buyers search on Google "furniture".
Do not choose by ear. A correct approach to this subject requires research and testing stages.
3. The site's front page and have visitors, but they leave immediately intention seeker.
It is important to understand what the seeker wants. "Sneakers cheap" looking for chinezarii may be a while 'discount shoes' a search for discounts for branded products.
4. The site's front page and has visitors who spend a lot of time on the site but do not buy: position seeker.
Expression used to indicate the position seeker search in the checkout process. It can be found in an early stage market research ("kitchen"), search for something specific ("mobile kitchen") or even specific ("Italian kitchen furniture"), or make comparisons between providers already a product choice ("Kitchen Arrital"). If optimizing for "Kitchen" brings many visits, optimizing for "kitchen Arrital" is more likely to bring immediate sales.
Sales usually follows some searches using specific phrases, most searches are conducted on general terms: "shoes" can mean a search for comparison and evaluation, while "Nike Air Team Hustle" usually implies an intent to purchase.What else should I know about optimization?
Google optimization process is ongoing and results are seen immediately. You must have patience. If you are promised immediate results, run.
Costs are quite high. Is it better to start with a small number of expressions. Once you're convinced that those you work with are competent, move on.On-site and off-site
Google optimization process has two components: on-site and off-site.
Google on-site optimization means creating or restoring the site as Google wants it: affordable, structured, focused:- Access web site must be found by Google. Information on pages must be in text format (text embedded in images or insert some Flash sites is not visible to Google).- Structural hierarchy of pages in a site and the links between them affects position on Google.- Focused, in view Google to provide relevant information website should be a collection of pages focused on narrow issues, circumscribed ground site.
Sites with whole pages in Flash and animated "smart" are not approved nor Google, nor for those seeking information to decide a purchase. For there cartoon DVDs.
The site must load quickly, otherwise the visitor goes to the next on the list.
There are other measures to optimize Google but if you want to be successful your site must contain enough information in the form of text, divided into sub-themes and circumscribed a unique theme.
Off-site Google optimization is getting links from other sites (preferably same). Be made to simulate natural development control structures links.
To get an idea of how powerful can be optimized off-site search with Google "click here". Occurs first page of the Adobe website showing millions of links, is the page where you can download the free Adobe Reader to view PDF documents.
Obviously Adobe has not optimized the site or page that the "click here". First in searches just result links on the Internet.
Google optimization process is continuous. On the one hand add content possibly identify new expression search and build pages optimized for those phrases, on the other hand is controlled generates links to face increased competition.
Some imagine that optimizing for Google is a kind of magic, and you must have access to some very well-kept secret. Magical thinking actually comes down to knowing and applying common sense principles, and beyond this is not just work, very hard work.
What Makes a optimized site?
After going through a process of optimization Google site will contain information in text format, structured and focused on a theme.
Let's take a hypothetical example, a site for a travel agency (expressions are invented, Amateurs opinion).
Suppose that after analyzing search phrases used by potential customers have chosen the theme "trips".
We optimize the home page of the site for the term "trips". The links on this page lead to optimized for "mountain hiking", "big trip", "trips Greece", "trips Turkey", etc..
If you have links pages each common general theme (in this case "trips") support each other in rising to the first page Google.
Even though there are numerous search "circuits Europe" would be counterproductive to add a page for this expression. She belongs in a different section of the first web site or on "circuits".
If you want to be successful focus and structure that make available information to others through your web site. Properly optimize for Google and you end up having a perfect site for people!
Google takes a process and cost optimization. However, if it was well done can be extremely profitable: almost all customers buy the first listed. Some statistics indicate 60% of sales made from the first three sites listed and 80% of sales made websites on the first page.
